NiallBeag wrote:
In short: most people make the mistake of starting with a term and then giving a definition, eg "the genitive is...", and the reader's reaction is "I don't understand this word," so they read the whole explanation in a state of confusion, and with less space in working memory, as they're trying to keep this strange new word in their head. If instead you start by explaining, and end with "... and we call this 'the genitive'," the reader just hangs the label on the concept previously described, and if the description is relatively clear, there is never any confusion.
Do you have any references on this? I would be interested to read more about it.